I gave myself a project at the end of 2019: every day I would do a small design project. It wouldn’t be something too huge, just a modest practice to allow me to get back into experimenting with form, color, composition.

What came out of this was something that I ended up calling The Countdown. I started with the number 60, and comitted to working my way down to 1. Over that time I was able to make a lot of observations about how I worked, what brought me joy, and how to bring a sense of fun and discovery back into my craft.

I learned a lot of personal lessons from this project. One of the first things I did was to give myself some constraints. For example, all of the squares needed to be the same size. All of the numbers needed to be hand-built— no fonts. And it needed to be done in a day. I’ll admit that I broke that last rule once or twice, but for the most part these were quick sketches.

A few lessons and observations

  • Sometimes they come easily, sometimes much more slowly. You never really know until you sit down and start doing the work.

  • Trust that you will find something somewhere. If you’re feeling frustrated or feel like you’re circling, stop. It’s amazing what a little perspective will bring.

  • Some days there just isn’t the time, that’s okay. Sometimes there’s time for more than one. Don’t try to make the day into something it’s not.

  • Create some basic constraints and stick to them. For this one I picked a common artboard size, the numbers themselves (no Roman numerals, spelled-out numbers, etc), and the sequence itself.

  • Recognizing when you’re done: it can be tempting to keep picking at something, but it’s important to be able to draw a line under something and call it finished.

  • Some ideas just don’t have legs. Don’t waste your time trying to beat it into submission if it isn’t going anywhere. After you ditch it and start on a different direction you’ll be wondering why you didn’t do it sooner.

  • You’ll be tempted to gravitate toward what you know works. Fight it. Push yourself to try something different.

  • They don’t all have to be masterpieces.

  • Sometimes your approach might work better on a different day. Recognize that, and stow it away as a present for your future self.

  • No amount of ornamentation will save a weak concept. Get the skeleton in place before you start adding tattoos.

  • Embrace the paradox that you are essentially just drawing the same ten shapes over and over again. You are also exploring a unique relationship between two shapes and creating something new each time.

  • It’s okay to try out a different approach just because you want the technical challenge.

  • Not knowing where you are can be scary but exhilarating. Don’t panic, keep exploring. Trust that you will know the right direction when you find it, not before.

  • Actively experiment with subtraction. If you’re not sure if some element of your design is working, get rid of it.

  • Embrace feeling lost in the process.

  • Listen to that voice that’s telling you whether you can do better. Sometimes you can. Sometimes it’s done.

  • Doing one number at a time was very different. The challenge before was to look for the relationship between two numbers in a way that transformed them into something greater. A single number is a different challenge.